CareTrade is governed by a Board of Trustees who collectively have overall responsibility for the charity.

All Trustees are actively involved in strategy and management through the Board and Sub-Committee Meetings. Trustees each contribute a wide range of expertise and experience to the charity.

The Board meet four times a year and the Sub-Committees (Finance & Risk Committee, Educational Advisory Panel and the Development Committee) meet more regularly. The day to day running of the charity is delegated by the Board of Trustees to the Chief Executive Officer (CEO), who is supported by the Development Director and Head of Education & Learning.

Frida Norman, Chair of Trustees
Frida (Associate CIPD) is the Founder and Director of Driving Change, an organisation supporting the development of small and medium Charities in organisation development strategies, governance, engagement and culture change. She is also on the Board of Eastside Youth, Wallace Fields, and Kingston Adult Education. She holds a BSc in Economics and Politics, an MSc in International Management and an MSc in Organisational Development and Consultancy. Frida has worked with Ipsos MORI, Top Doctors, UniCredit, Saint-Gobain, Weber Cemarksa, Starbucks, LOCOG 2012, G4S, and Financial Ombudsman Service. She volunteered with Unicef, Oxfam and AIPD (Down Syndrome Italian Association) in Italy, and Grit, Macmillan Cancer Support, East London Business Alliance (Elba), Madinka Beat, and SGI in London.

Keval Shah, Treasurer
Keval heads up a number of risk management teams at Barclays Bank, where he is responsible for managing stress testing and counterparty risk across the international businesses. Keval has worked at Barclays since 2010 and previously worked at an American and a Japanese bank, across different functions in risk management and in finance, He qualified as a Chartered Accountant with Price Waterhouse (now PWC) and holds an Economics and Computing degree from the London School of Economics. He brings extensive experience in finance, risk management and financial planning.

Paul Sparkes
Paul is the Managing Partner of EY’s Financial Services Consulting business in the UK, responsible for strategy execution, client service, talent development and financial performance for a c1600 person strong business. Paul started his career as an IT trainee, joining Lloyds Bank as a school leaver and has been with EY since 1993. Prior to the Consulting role he was the Chief Operating Officer for EY’s UK Financial Services business, which followed a long and enjoyable career in the frontline of consulting sales and delivery. He brings his experience and passion for operational excellence, coaching and mentoring in the private sector to the unique opportunities at CareTrade.

Andrew Sweeting

Andy is the Chief Operating Officer at FLOWERBX, an online flower delivery service in the UK, Europe and US. Prior to FLOWERBX, Andy held a variety of operational and strategic roles, including the Director of Service at TalkTalk Business, and Strategy Manager at Accenture. He holds a degree in International Management with American Business from Manchester Business School.